19/07/2012
Looking back at Marketing & PR press coverage of 2010 MUST sponsors campaigns
A selection of MUST 2010 Sponsorship campaign coverage mainly from trade press:
SPORTING INTELLIGENCE - 23 APR 2010
MUST urges Nike and Budweiser to “choose sides” in battle with Glazers for ownership of Manchester United
http://bit.ly/NdqpGD
GUARDIAN - 23 APR 2010
Manchester United fans project anti-Glazer slogans on Old Trafford
• Messages include 'We want the Glazers out'
• Sponsors' loyalties are questioned in stunt
GUARDIAN - 24 APR 2010
Manchester United fans call on corporate sponsors to back fight against GlazersBudweiser, Nike and Audi asked to put pressure on family to sell club to Red Knights
MARKETING WEEK - 26 APR 2010
HOW-DO - 26 APR 2010
Manchester United Supporters Trust challenges club sponsors - the fans or Glazers?
http://bit.ly/Ndqv18
PR WEEK - 26 APR 2010
Man United supporters target Nike, Audi, Budweiser and Betfair
and also covered in
BRAND REPUBLIC - 26 APR 2010
MARKETING WEEK - 16 JUN 2010
MARKETING WEEK - 3 NOV 2010
M&M GLOBAL - 3 NOV 2010
FOOTBALL MARKETING - 4 NOV 2010
FOOTBALL MARKETING BLOG - 4 NOV 2010
MARKETING WEEK - 24 AUG 2011
BOOK CHAPTER:
IMR -SPORTS SPONSORSHIP & THE LAW:
Sponsor boycotts - Alastair Cotton of Farrer & Co discusses the issue of fan boycotts and in particular their relevance to sponsors. In the summer of 2010, Manchester United supporters group MUST called for the club’s fans to boycott its sponsors in an attempt to pressurise the Glazer family to sell the club and thus remove the debt burden.